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Blog

September 5, 2018

Brand Positioning

“You don’t merely want to be considered to be the best of the best, you want to be considered the only one who does what ...
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August 25, 2018

Brand Story

Customers care less about real facts of your restaurant, more likely they do the narrative that those facts create form of story. Once the branding ...
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August 5, 2018

Brand Personality

Brands and personality have a great bond and are attached to each other.  Celebrities have unique personalities that lead them to gain and have their ...
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July 25, 2018

The Brand Promise

You don’t want to have a “business”, you want to have a “cause”. Restaurant branding requires you to have a promise that is reflected at ...
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July 5, 2018

“Design is a visual expression of thought.”

The first thing to think of when designing is to ask “why” before execution.  Design is not just something looks pleasant to the eye.  Great ...
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June 25, 2018

What you need to know about Opening a New Restaurant

It becomes a nightmare when speaking about statistics on restaurant failure rates. Restaurant business is a very expensive and risky business to do. To start ...
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June 5, 2018

The Art and Science of Menu Engineering

Creativity is the first thing that is related directly for everything that goes in the restaurant. The chef is like an artist that is basically ...
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