There is a great competition in the hotel industry and how fierce it can be. It requires them to become very creative including the marketing strategies to stand out and be well designed.
Industry leaders have developed several strategies to tackle this issue. The strategies can now fit almost any other type of business and they go as follows:
“For an innovative experience, cater to the buyer’s desire”
With the rise of Airbnb and other home-sharing services, the hotel industry is discovering that modern travelers are looking for than more than just a bed and room service menu. Travelers want to spend more time out and less time in the rooms at the hotel they are staying at.
For this reason, hotel companies have aggressively set ways to market the more social customers with social happy hours, yoga sessions and hotel scavenger hunt. Audience segmentation has caused such targeting with a strategy that any company can use to have a more effective marketing plan.
When hotel companies realize that their clients are interested in more than just the “status quo", they will put every effort to figure out what marketing message should be used to appeal to their clients.
“Allow your loyal customers to have it all”
Success to the best hotels comes in one area and it’s in the innovative experience they offer their most loyal clients. There’s no doubt that every customer is important and should be treated to an exceptional experience, hotel companies know that repeat customers give them inexpensive and loyal source of income, so they go all out when it comes to sustaining loyalty.
“Place employee ambassadors on your social media platforms”
Social media and content sharing allows brands to give customers an insider’s point of view and an expert’s guide to a relevant topic. The most underutilized source of knowledge is the company’s employee.
Taking your guest behind the scene of various departments for a look inside the organization is really beneficial. Many hotel companies love to put their employees in front and center on their social media platforms.
Clients love the insider info and it can be used to up interaction on social media platforms. It will create a good bond with the client that goes beyond the product or service and connects with perceptions of the brand itself.
“Be creative with content creation”
A lot of companies love the idea of content marketing because it is not costly and has the potential to lead a significant ROI when practiced right.
The blog has become an outlet for content and shopping which has made leaders satisfied with just that. Thinking differently and creatively has proved to present new opportunities to engage customers on a more substantial level.
“Let your message be personalized as often as possible”
Hotels usually have access to huge data concerning their client’s preference and the best organizations use this information to deliver personalized messages that keep their guests coming back all the time.