Brands and personality have a great bond and are attached to each other. Celebrities have unique personalities that lead them to gain and have their own fans.
The way your brand presents itself by how it walks, acts, talks, dresses and behaves should be showed in the content of the brand personality, positioning and story. When these elements are defined correctly the answers to the questions like “what kind of uniforms we should use”, or “what colors should we use in our designs”, or “how should we design our restaurants” it becomes accessible. The answers are simply an explanation of the stated brand attribute.
Brand personalities should vibrate with the core audience turning them into fans and starts doing you’re marketing for you. You need to ask the following questions for your restaurant.
How would it walk, talk, act and behave?
Would it be funny or serious?
Carefree or original?
Refined or worldy?
While producing your restaurant’s brand, you need to state the personalities; this creation should be done before you spend anything.When your restaurant has a brand personality that is charismatic, you’ll have a better chance of finding success than any other restaurant.