The ones who have developed dozens of prototype or opened hundreds of locations can struggle to make the decision of the grand opening. It requests an expertise in pricing and positioning, for construction and administration.
When food business fails, this is because due to lack of capital or lack of management. A successful new concept requires right funding and capabilities, but it should also be motivated by an idea that expresses the passion of its founder and need market segment.
A start-up company should have a well-developed concept by creating business plans, financial models and pro forma, and brand identity and strategy, ensuring they have the right targets and can confidently move forward without fear of having underestimated cost or timing.