“You don’t merely want to be considered to be the best of the best, you want to be considered the only one who does what you do.” – Al Ries, marketing author
At a baseball field, a baseball player can see the whole stadium and field, but when the pitch is thrown, his eye is trained to see what’s different and what he has to focus on.
Great restaurant beats out the white noise. When we go over social media during the day, we have more than 4,000 commercial messages running through our devices. We have become conditioned to blur out the noise and keep what stands out.
Your restaurant should stand out your brand positioning has to focus on what makes your brand very special. Enhancing and making your marketing content rich is better to communicate your brand personality, brand positing, brand promise and brand story.